Inside the culture blueprint that’s redefining modern workplaces.
When it comes to building a people-first organization, Urban Company stands out as a masterclass in leadership, trust, and transformation. In this special edition, we explore how Gaurav Bajetha, VP – Global Workplace, Trust & Safety at Urban Company (and a BW 40 Under 40 honoree), has reimagined what a modern workplace can be : resilient, inclusive, and relentlessly forward-looking.
A New Kind of Leadership
From military precision to boardroom vision, Gaurav’s journey reveals how discipline and empathy can coexist. His leadership philosophy centers on empowerment, giving teams autonomy to act, make decisions, and grow through ownership rather than oversight.
Culture as a Strategic Advantage
Urban Company’s success lies in how it treats its people. Wellness isn’t an afterthought; it’s the foundation. By blending diversity, adaptability, and employee well-being into everyday operations, the company has built a culture that scales with purpose across 50,000+ partners worldwide.
Why It Matters to You
If you’re a facility head, HR leader, or business decision-maker, this story offers a framework for transforming workplace culture:
- Empower teams — trust drives innovation more than control.
- Build resilience — adapt fast, learn faster, lead with empathy.
- Invest in well-being — a healthy workforce is the strongest growth strategy.
- Champion inclusion — diversity fuels creativity and long-term business success.
The Bigger Picture
The Urban Company model shows that workplace innovation is not only limited to tech — it is also about trust, leadership, and shared purpose. This is a reminder that the strongest organizations of tomorrow will be those that invest in their people today.





